Okay - I'm really trying to follow the advice of all the pro's and guru's out there who tell me (and everyone else, too) that part of my over-all marketing plan must include as many social networking sites as possible (that apply to what I do, anyway) and that I must take full advantage of these tools if I want to succeed and I want women to buy my jewelry.
In reading "Surprisingly, Women's Purchases Largely Uninfluenced by Social Networks" by Ann Hadley today, I was 'surprised' - as it says - that women's purchases are largely UNINFLUENCED by all the social networking sites - especially the ones I participate in like Facebook, Twitter and Myspace!
My question, after reading the above article is this,...."Do you think that women's purchases are becoming more influenced by these social networking sites because all the pros and gurus out there are 'stearing' things in that direction by touting what they want to be the outcome? Or are you, as a woman, largely, or in anypart, truly influenced by social networking sites such as facebook, twitter, and myspace soley on your own, and do you base your purchases, name brand or independent, on social networking sites and their information?"
I'm interested to hear what types of social networking has helped you in any type of buying decision.....please weigh in.
Until Next Time,
Peace, Love and Pearls Baby!!