Showing posts with label Pearls Diploma. Show all posts
Showing posts with label Pearls Diploma. Show all posts

Valentine's Day is Just Around the Corner

Okay - We all know that Valentine's Day is just around the corner and since the beginning of the year, Pearls and Pearl Designs have been a big hit and I'm guessing there's some pretty smart shoppers out there buying early for Valentine's Day (hint: They've told me that's what they're doing!!)

You've all got your Websites and Facebook pages all decked out for those shoppers, right?

What's that? You don't?  Me either, really.

Keshi Pearls by Michelle Buettner
As Seen In BeadStyle Magazine - July 2011

But, I have noticed that changing tags and re-listing regularly in my Etsy shop helps with getting noticed when people do a search so, here's a helpful link from Etsy on that.

You can use it not only to help you with your Etsy shop if you have one, but your Artfire shop,  your regular website, your Facebook Business Page, or whatever social media or internet site you use to market your designs.  Take the info that could be applied to you and your business and run with it!

I made special note of my best sellers over the past couple of months and yes indeed - the PEARLS have it - Hands Down!! So, I've got those listed first in my shop since that's what people tend to be looking for and, I have links on my blog for people to find out even more information on pearls as well.

Also, don't be afraid to give yourself credit where credit is due, pat yourself on the back or list yourself as an expert in your field - this is important if you want people to take you seriously.

I have a Pearls Diploma from GIA and list myself as a "Pearl Specialist" (my term, not GIA's!) and when my customers read my Etsy profile or look on the first page of my Website/Blog, they know this and realize they can ask questions and receive an educated answer; one they can trust.  

So, go figure out what your best sellers are (or, what you'd like your best sellers to be), dust the shelves of your shop and brush up on your 'expert' skills and put yourself out there.

Until Next Time,

Peace, Love, and Sharing Your Talents!

(All pearl jewelry designs by Michelle Buettner of MiShel Designs - copyright 2009/2010/2011/2012)